An intelligently put together PPC advertising campaign is the fastest way of driving new traffic to your site.

What is it ?

Pay Per Click is advertising for which you only pay for when it works.

Instead of paying for an advert to be displayed in a certain place for a set period of time, you pay according to how many people click on it, at a set rate per click.

It’s like paying The Yellow Pages according to how many phone calls your listing brings in. If nobody clicks, you have nothing to pay.

How does it work ?

Let’s say your company sells buckets.You might choose to advertise with Google on the search term "buckets" setting a budget of £2 a day.

Whenever someone searches for "buckets" Google will display six to eight "Sponsored links" alongside its ordinary search results, one of which may be yours.

Assuming this is charged at 20p a click, then as soon as ten people have clicked on your link, the limit will be reached and your advert will stop appearing (until the next day).

We will provide you with the necessary information and advice to make sure you get the best return on your investment.